- POWERPOINT AS A SALES TOOL
While most of us in the speaking and training profession wouldn't think of using anything but PowerPoint for our multimedia slide shows in the classroom, we don't often consider the great many uses this program has for the sales agent.
Truth is, sales agents can very easily use PowerPoint for their daily business presentations; and often already own the program as part of the Microsoft Office Suite.
This article will specifically focus on its use in listing appointments and at open houses.
While many other multimedia presentations force you to adapt your presentation to their formatting, (using just one of a few standard templates) PowerPoint offers unparalleled flexibility in creating custom multimedia slide shows that allow you to guide the conversation in a manner most effective and appropriate to your style.
Imagine a presentation that runs on your laptop (plugged into the client's TV if you like) that contains:
How could a client be anything other than impressed!
Now consider that creating a multimedia presentation with PowerPoint is actually faster, cheaper and easier to do than putting together a printed presentation and you've got what I like to call: "The Competitive Edge"
In order to really get excited about this concept, let me share a few important facts:
You're probably going to need a scanner, and/or digital camera to make all of this come to life. And, while I'll admit that the learning curve can be intimidating, once you've got the skills, the payoff is immense.
You can now go paperless in your presentations, modify them at will, and create an unrivaled professional impression on your clients.
Another great use of PowerPoint is for creating special presentations that can be used during your Open Houses.
Imagine a relocating buyer coming to your Open House next Sunday. This is someone who is not too familiar with the neighborhood and all that it has to offer. As they enter the family room, they notice that the TV is on, and they hear your voice coming from the set. Moving closer, they watch as a "slide show" presents photographs of the home, the neighborhood, school information and the other local conveniences.
As each photograph replaces another, text captions clearly indicate the benefits of the surrounding amenities, and your voice gently explains exactly what they are viewing
Perhaps a few graphs appear on screen that demonstrates past appreciation of homes in the area. Maybe an animated chart assembles itself before their eyes and clearly demonstrates financing options and the income and debt levels required for purchase of the home.
Toward the end of the presentation the screen dissolves to prominently display your photograph, name and company logo.
There might even be small bags of popcorn sitting on the coffee table, with a small sign nearby that simply says: "Please Take One, and Enjoy!"
What do you need to accomplish this techno-wizardry? Not as much as you might think.
If you've got PowerPoint, a notebook computer, a digital camera and scanner and an afternoon to learn how, then you're just one Sunday away from holding a spectacular Open House.
How can it be so easy? Realize that PowerPoint can easily accomplish a number of tasks that will make your presentation shine.
Though some notebook computers have TV output jacks built-in, you might need to purchase an adapter to connect system into the client’s TV. Beyond this, there really isn't much else you'll need to accomplish this feat.
A few tips to keep it simple and professional:
Copyrighted with all rights reserved by Stephen M. Canale