While digital photography opens up a whole new world of opportunities, there are also some unique challenges that come with this technology.

What follow are some of the most useful tips for overcoming common photography problems. I've developed these suggestions based on the feedback I've had with thousands of agents across the country and I'm sure you'll find a few of them invaluable when working with customers and clients alike.

Sending Files To Customers & Clients

If you've ever experienced the frustration of emailing digital photographs to consumers, only to hear back that they couldn't download or view the images, then keep these tips in mind.

Select the proper quality, resolution and format:

Make sure that you've set your camera to save images in the JPEG (often referred to as JPG) format as it's the universal standard for displaying photographs electronically.

For images that you're sending or displaying electronically, set your camera to the lowest available resolution and quality settings.

Higher values will substantially increase the file size and thus the time it takes consumers to download and view the pictures. However, using higher quality and resolution will not have a positive impact on how the images appear on screen, as they only affect the printing of digital images. And even then, higher settings only help at larger print sizes.

By ensuring that you send files in low resolution and quality settings and in the JPG format you will eliminate most all of the problems that customers often experience when retrieving and viewing digital photographs.


Improper Exposure

Real estate photographs are often taken in lighting circumstances that result in the exterior or interior of the home being underexposed (too dark) while other elements of the picture develop just fine.

For the most part this is due to parts of the picture containing too much light, which causes your camera to believe the overall photograph needs less exposure than it really does.

When you're outside, having the sun directly behind the home, or a snow covered yard, will often cause this problem. When you're inside, a strong light or bright window can have the same effect.

Solutions for Under-exposed Photographs

If you understand that most underexposed photographs are a result of having background light that is brighter than the home itself, then you realize that the solution to properly exposing many real estate photographs is to reduce the amount and/or affect of the background light. This can be achieved by:

However, when none of these options are convenient, or solve the problem, then consider:

Any one of these techniques, or a combination of them, can almost always be used to properly expose just about any real estate photograph.


Images Out of Focus

In real estate photography, you're often taking pictures out of windows where screens or nearby landscaping partially obstructs your view.

The result of many situations is that today's modern auto-focus may focus on the nearby object (the screen or tree branch) and not the intended subject matter.

Where a nearby object fools your camera into focusing at too close a distance, the solution in most cases is to set your camera to focus on "infinity" rather than automatically.

Almost any digital camera has this ability, and in most every instance this will allow you to accurately capture all of the objects within the photograph in proper focus.

Once you can properly save and send files that your consumers can easily download and view, overcome difficult lighting circumstances and correct imaging focusing problems then you'll likely find your digital photography experiences much more productive and satisfying, too.


Copyrighted with all rights reserved by Stephen M. Canale