Grammar & Etiquette Online, Important Or Not?
As we enter a new era of communications, the electronic one, the question of grammar and proper etiquette often arises. The entire method of information exchange has changed with the technology. Few of us ever used a smilie :-) in our written communications. Now presidents of conservative corporations feel free to do so. This is a strange new world!
Points To Ponder:
I still have the actual copy of a prospecting letter that I once sent, and also received! It was the typical "I have a buyer, who is looking for a home in your neighborhood" correspondence. I even offered to reduce my commission if anyone responded, and the customer subsequently purchased their home.
I received one reply. Ozora McCarthy, (of 2880 Renfrew, Ann Arbor, Michigan) took the letter and wrote, in red pen, the following:
You see, In an effort to be personal in my prospecting, I used to hand sign each and every letter I sent, even if that meant autographing hundreds of mailings! Well, by signature 143 or so, you can imagine that my autograph was not a work of beauty.
Ozora hand wrote the above message on my letter itself, in rather poor script I might add, folded it in three, placed a .22 cent stamp on it (now you know how long I've kept this damn thing!) and mailed it back to me.
There are millions of folks out there just like Ozora, and they are your potential clients and customers! Like it or not, they will judge you on some pretty insignificant criteria. That's just the way it is.
So, what did I do? I spent $20 to purchase a self-inking stamp of my signature. Actually, it's a stamp of what my signature looks like after twenty tries to have the kind of signature that I think Ozora would approve of; and nobody's complained about my autograph since.
Before you say "Stephen, why bother? Why didn't you just shrug it off and get on with your business? Why even give this person a moment of your time?" let me answer your question.
Ozora Did Me A Favor!
In returning my letter, Ozora has allowed me to correct a rather minor flaw in my prospecting technique. A minor flaw which would have certainly continued to undermine the effectiveness of all of my business communications!
The Technological Application:
Now my autograph is perfect (as much as it ever will be), and the computer signs my prospecting correspondence for me. This is a real time-saver, and a wrist-saver too!
I would suggest you do the same!
The content of this article is based on my seminar:Stephen M. Canale
Preparing Professionals for Competition in Tomorrow's Marketplace